How to Make Your GIFs Searchable on Social Media

In order for GIFs to appear on social media search you will need to apply for a branded GIPHY account. We are able to do this process for you or you can complete it yourself.

In order to be eligible for a branded GIPHY account you need

  • A minimum of 5 GIFs
  • Your own website
  • A branded email address (it can't be "

Here are the steps to making your GIFs available for search on Instagram, TikTok and Snapchat

  1. Create an account at
  2. Add your logo and fill out your bio details
  3. Upload 5 GIFs
  4. Apply for a branded GIPHY account here
  5. You should hear back in 1-2 weeks

Here are additional tips on the branded GIPHY application

We've gone through over 50 branded GIPHY applications. If you're interested in letting us handle this process and optimize your GIFs for search we have a service available

Branded GIPHY Application Service